DKNY Soho Store “Fall Line-Up Party” Promotion November 4th, 2017 New York, NY
Strategy & Results: Brand Allure was responsible for providing female actresses that were energetic with tour guide abilities to point out New York landmarks while en route to and from the DKNY Soho store. Our female actresses successfully organized a NYC trivia game and entertained the on board guests while they enjoyed refreshments and DJ music on a double-decker bus.
